Website Redesign

Website redesign that protects your Google rankings: audit, new structure and design, content and database migration, and 301 redirects.

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In short: if your website looks dated, is awkward on mobile or loads slowly, a redesign refreshes the structure and design while keeping your content, data and existing Google rankings.

We start with an audit

We check what works and what does not: page structure, mobile version, speed, forms and — if you have access — Search Console data showing which pages bring visitors.

What we change

  • Structure and navigation — visitors should reach key information in two or three clicks;
  • Visual style, while keeping your brand recognisable;
  • Mobile experience and speed;
  • Content management — if editing the old site is difficult.

Can my existing database be kept?

In most cases, yes. We assess the database structure and move products, articles, users or other records into the new system. What moves automatically and what needs manual work is agreed in advance.

How we protect your rankings

  1. Build a complete list of old URLs;
  2. Map every old address to the matching new page with a 301 redirect;
  3. Keep or improve titles, descriptions and content;
  4. Submit the new sitemap to Search Console after launch and monitor 404 errors.

Small fluctuations are possible, but with correct redirects a site usually recovers its positions quickly.

For technical issues see technical support and SEO services. Send us your current website for an assessment.

Frequently asked questions

How do I modernise an old website design?
Start with an audit: which pages bring visitors and where people leave. Then plan the new structure and design, content migration and 301 redirects.
Will I lose my Google rankings after a redesign?
A well-planned redesign should not cost you rankings: old URLs are 301-redirected, and content and metadata are kept or improved. Small temporary fluctuations are possible.
Can my old database be kept?
Usually, yes. After assessing the structure, we migrate the records into the new system; what can be moved automatically is agreed in advance.

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