Ordering a Website: 7 Questions to Answer Before You Start
The most expensive website is the one you build twice — and that usually happens because of an unplanned start, not a bad developer. These seven questions help you write a clear brief and compare quotes fairly.
1. What should the website achieve?
In short: pick one main goal. Calls and enquiries? Online sales? Showcasing your work? Information for partners? The goal shapes the structure, features and price.
2. Who are your customers?
What do they need in the first few seconds, and are they on a phone or a laptop? Customers of a local service often search on mobile and want to call; international tourists need an English or Russian version.
3. Which pages do you need?
A typical set: home, services (ideally one page per main service), about, portfolio, contact and a privacy policy. A separate page for each main service also performs better in Google.
4. Which features do you need?
Admin panel, forms, multiple languages, search, booking, an online store, bank payments, integrations. Split them into "must-have" and "nice-to-have" — it makes budgeting much easier.
5. Who will prepare the text and photos?
Content is the most common reason projects run late. Decide who writes the copy, whether you have good photos, and whether you have the rights to use them.
6. What budget and timeline are realistic?
Price depends on scope. As a reference, at WebStrategy information websites start from 300 GEL and online stores from 600 GEL (pricing). The timeline should be written into the proposal and allow time for content.
7. Who will manage the site after launch?
Who updates content, who runs backups, and who owns the domain, hosting and code — all of this belongs in the contract. More in how to choose a web development company.
A one-page brief to send before ordering
- Your company and what it does, in one sentence;
- The main goal of the website;
- Target customers and languages;
- List of pages;
- Must-have features;
- Three websites you like, and why;
- Budget and preferred timeline.
Ready? See business website development or send us your brief.
